We create and reposition
brands based on what each
business is strongest at.
We create and reposition
brands based on what each
business is strongest at.
Moup investigates what is most distinctive about a company and turns that discovery into strategy, positioning and identity.
Moup investigates what is most distinctive about a company and turns that discovery into strategy, positioning and identity.
Our Solutions
Our Solutions
Solutions that turn potential into presence.
Key Deliverables
Key Deliverables
01
Brand Strategy
02
Positioning
03
Naming
04
Verbal Identity
05
Visual Identity
06
Creative Direction
07
Web Design
08
Motion Design
09
Illustration
10
Packaging & Labels
Make what.
Matters visible.
M.O.U.P Method
We met before we create.
We met before we create.
A brand identity isn’t born out of randomly chosen references or aesthetic preferences. It arises from a process that involves understanding the business, recognizing its strengths, and aligning every decision around a single idea.
A brand identity isn’t born out of randomly chosen references or aesthetic preferences. It arises from a process that involves understanding the business, recognizing its strengths, and aligning every decision around a single idea.
The M.O.U.P method organizes this construction into five movements.
The M.O.U.P method organizes this construction into five movements.
We conduct an in-depth analysis of the business to understand its situation, market, audience, culture, challenges, and ambitions. Based on the briefing and research, we develop an assessment that identifies problems, opportunities, and strategies for the brand.
We transformed the insights gained from our research into a clear strategic direction. We defined our positioning, target market, value proposition, brand personality, narrative, and messages to consistently guide all future creative decisions.
We translated the approved strategy into a unique and recognizable brand identity. Based on the visual direction, we developed the creative concept, logo, typography, color palette, graphic elements, visual language, key visual, and priority brand applications.
We transformed the identity into a consistent and replicable system. We refined the designs, established guidelines for use, typography, colors, graphic elements, and applications, and consolidated into a guide that supports the brand across touchpoints.
We prepared the brand to continue operating clearly and consistently after the project. We organized the final files, assets, applications, and documents, as well as provided guidelines so the team would know how to use and maintain the system we created.
We conduct an in-depth analysis of the business to understand its situation, market, audience, culture, challenges, and ambitions. Based on the briefing and research, we develop an assessment that identifies problems, opportunities, and strategies for the brand.
We transformed the insights gained from our research into a clear strategic direction. We defined our positioning, target market, value proposition, brand personality, narrative, and messages to consistently guide all future creative decisions.
We translated the approved strategy into a unique and recognizable brand identity. Based on the visual direction, we developed the creative concept, logo, typography, color palette, graphic elements, visual language, key visual, and priority brand applications.
We transformed the identity into a consistent and replicable system. We refined the designs, established guidelines for use, typography, colors, graphic elements, and applications, and consolidated into a guide that supports the brand across touchpoints.
We prepared the brand to continue operating clearly and consistently after the project. We organized the final files, assets, applications, and documents, as well as provided guidelines so the team would know how to use and maintain the system we created.
About
From research to strategy. From positioning to messaging. From direction to visual identity. We are a brand strategy and identity studio that identifies what is most powerful and unique about each business and transforms it into a clear, consistent, and recognizable brand presence.
Founder
Gabriel Henrique
Co-founder
Co-founder
Founder
We don’t deliver an aesthetic that could belong to any company. We build a brand that only makes sense because it belongs to yours.
From investigation to strategy. From positioning to language. From direction to visual identity. We are a brand strategy and identity studio that finds what is strongest and most distinctive in each business and turns it into a clear, coherent and recognizable presence.
About
Make what.
Matters visible.
We create and reposition
brands based on what each
business is strongest at.
Moup investigates what is most distinctive about a company and turns that discovery into strategy, positioning and identity.
Nossos Projetos
Nossas Soluções
Soluções para transformar potência em presença.
01
Estratégia de Marca
02
Posicionamento
03
Naming
04
Identidade Verbal
05
Identidade Visual
06
Direção Criativa
07
Web Design
08
Motion Design
09
Ilustrações
10
Rótulos e Embalagens
Make what.
Matters visible.
Encontramos antes de criar.
Método M.O.U.P
01
Descoberta e Pesquisa
Investigamos o negócio em profundidade para entender seu momento, mercado, público, desafios e ambições. A partir do briefing e pesquisa, organizamos um diagnóstico que revela problemas e oportunidades relevantes para a marca.
02
Direção e Estratégia
Transformamos os aprendizados da descoberta em uma direção estratégica clara. Definimos posicionamento, território, proposta de valor, personalidade, narrativa e mensagens para orientar, com consistência, todas as decisões criativas.
03
Expressão visual
Traduzimos a estratégia aprovada em uma identidade própria
e reconhecível. A partir da direção visual, desenvolvemos conceito criativo, logotipo, tipografia, cores, elementos gráficos, linguagem de imagem e aplicações da marca.
04
Consolidação
Transformamos a identidade em um sistema consistente e replicável. Refinamos versões, organizamos regras de uso, tipografia, cores, elementos gráficos e aplicações, consolidando tudo em um guia que sustenta a marca.
05
Entrega final
Preparamos a marca para seguir funcionando com clareza e consistência após o projeto. Organizamos arquivos finais, assets, aplicações e documentos, além das orientações para que a equipe saiba como dar continuidade ao sistema criado.
Sobre
Da investigação à estratégia. Do posicionamento à linguagem. Da direção à identidade visual. Somos um estúdio de estratégia e identidade de marca que encontra o que há de mais forte e próprio em cada negócio e transforma isso em uma presença clara, coerente e reconhecível.
Fundador
Co-fundador
